At CarExpert, our purpose is to help people choose the right new car and buy with confidence.
Our audience comes to us to understand, compare and buy new cars, which means we’re there across the entire new-car buying journey, from first interest through to delivery.
With a focus on new cars only, we bring together independent automotive journalism, high-intent research tools and a team of New Car Specialists, which creates demand, influences decisions, and converts buyers with intent, all within a connected ecosystem.
How CarExpert adds value in the ecosystem
New-car buyers
Provides access to trusted content, useful tools and expert support, ensuring a simpler path from research to purchase.
OEMs
Supports contextual reach, demand creation, buyer intent insights and new ways to promote offers without eroding public price positioning.
Dealers
Connects verified, ready-to-buy customers through CarExpert Exchange platform, with a cost-per-sale model aligned to delivered outcomes.
Future investors and senior talent
Delivers a focused new-car vertical with media reach, proprietary technology, transaction capability and growing data advantage.
New-car buyers
Provides access to trusted content, useful tools and expert support, ensuring a simpler path from research to purchase.
OEMs
Supports contextual reach, demand creation, buyer intent insights and new ways to promote offers without eroding public price positioning.
Dealers
Connects verified, ready-to-buy customers through CarExpert Exchange platform, with a cost-per-sale model aligned to delivered outcomes.
Future investors and senior talent
Delivers a focused new-car vertical with media reach, proprietary technology, transaction capability and growing data advantage.
Car review sites are used, trusted and influential sources
Choice is growing. Consideration is shrinking. The brands and partners that earn trust early have a stronger chance of converting demand later.
71%Of buyers are open to influence throughout the research phase
The new-car market is more complex and competitive than ever before. Buyers are faced with multiple brands, models, body styles, fuel types and price points, which makes the buying journey confusing and a confident purchase decision difficult.
Road to Purchase research indicates car review sites are the most used, most trusted and most influential source during the car buying journey, and that 71 per cent of buyers are open to influence throughout the research phase.
With millions of Australians visiting carexpert.com.au and our YouTube channel each month, CarExpert is strategically positioned to provide trusted support at the right time, turning awareness into consideration, and consideration into purchase intent.
Everything we do underpins our vision of being the most trusted way to buy a new car in Australia and beyond.
CarExpert in numbers
2m+
Web visitors each month
6m+
YouTube views each month
600k+
YouTube subscribers
5,000+
New-car purchase enquiries each month
4,000+
Articles published each year
1,200+
Approved dealer network across Australia supporting customer delivery
65
Employees
4 offices
Brisbane, Melbourne, Sydney and New Zealand
An end-to-end new-car platform
CarExpert supports buyers from initial research through to vehicle delivery, combining trusted automotive content, digital tools and human support throughout the new-car journey.
We create demand
Our expert-led content builds awareness and trust, helping Australians understand the market, compare vehicles and decide what is right for them.
We influence decisions
Our tools and data help buyers move from broad research towards a clearer shortlist, including Showrooms, comparison tools, Car Chooser, owner reviews and Sales Atlas.
We convert intent
When a buyer is ready to act, our New Car Specialists help them find the right vehicle and a competitive offer through our dealer network, supporting the process through to delivery.
Data and technology
CarExpert is building data and technology that makes the new-car market simpler to understand and easier to act on, with investment in tools such as CarExpert Exchange, Sales Atlas, Showrooms, comparison experiences, owner reviews and personalised journeys.
We create demand
Our expert-led content builds awareness and trust, helping Australians understand the market, compare vehicles and decide what is right for them.
We influence decisions
Our tools and data help buyers move from broad research towards a clearer shortlist, including Showrooms, comparison tools, Car Chooser, owner reviews and Sales Atlas.
We convert intent
When a buyer is ready to act, our New Car Specialists help them find the right vehicle and a competitive offer through our dealer network, supporting the process through to delivery.
Data and technology
CarExpert is building data and technology that makes the new-car market simpler to understand and easier to act on, with investment in tools such as CarExpert Exchange, Sales Atlas, Showrooms, comparison experiences, owner reviews and personalised journeys.
Commercial model
CarExpert generates revenue through premium automotive media and new-car transactions, supported by compelling OEM and dealer offers that help drive marketplace volume.
Premium automotive media
We help OEMs and advertisers reach a large, highly engaged audience of new-car buyers. CarExpert content is also syndicated through major media partners, extending our reach and commercial opportunity.
New-car marketplace
We connect new-car buyers with dealers across Australia. There is no cost for dealers to participate and customers do not pay for our service. CarExpert earns a procurement fee from the dealer when a vehicle is delivered.
OEM and dealer offers
We work with OEMs and dealer groups to bring compelling new-car offers to customers. Customers benefit from better deals, while these offers help drive greater buyer interest and marketplace volume.
Premium automotive media
We help OEMs and advertisers reach a large, highly engaged audience of new-car buyers. CarExpert content is also syndicated through major media partners, extending our reach and commercial opportunity.
New-car marketplace
We connect new-car buyers with dealers across Australia. There is no cost for dealers to participate and customers do not pay for our service. CarExpert earns a procurement fee from the dealer when a vehicle is delivered.
OEM and dealer offers
We work with OEMs and dealer groups to bring compelling new-car offers to customers. Customers benefit from better deals, while these offers help drive greater buyer interest and marketplace volume.
Governance and leadership
CarExpert was founded by Alborz Fallah, Paul Maric and Anthony Crawford, in 2020 as a news and reviews publication. They previously founded a similar website named CarAdvice, which was acquired by Nine Entertainment.
CarExpert is led by an Executive team with deep experience across automotive, media, technology, marketplaces and growth, that supports the CarExpert Enterprises Pty Ltd Board as our business scales within Australia and beyond.
As a privately held company, CarExpert doesn’t currently publish detailed financial information. All investor and company news can be accessed via our Newsroom.
Board of directors
Alborz Fallah
Co-Founder
Paul Maric
Co-Founder and Presenter
Damon Rielly
Chief Executive Officer
Tania Hillman
Chief Financial Officer and Company Secretary
Nikki Warburton
Director
Luke Elliot
Director
Craig Haskins
Director
Executive leadership team
Alborz Fallah
Co-Founder
Paul Maric
Co-Founder and Presenter
Damon Rielly
Chief Executive Officer
Tania Hillman
Chief Financial Officer
Jo-Anne Hendricks
Director of Marketing
Amanda Gallimore
Director of People and Operations
Maddie Harris
Commercial Director, Media
Mat McNay
Country Manager, New Zealand
Got a query?
If you have an investor-related enquiry, please contact us.
This page provides general information about CarExpert and does not constitute an offer, invitation or recommendation to acquire securities or make an investment. Any forward-looking statements are subject to change and should not be relied on as financial advice.